A concept store designed for those who love to explore the deep identity of a place through what represents it: its colors, its materials, its scents.
A curated selection of beachwear, jewelry inspired by the region’s history, and fragrances that evoke the wind, salt, and sun of the South. Objects that speak of understated elegance and authentic roots.

Alongside these is a space dedicated to children, featuring wooden toys, accessories, and clothing made with ethical and sustainable choices — because beauty, when it grows with awareness, holds even greater value.

And there's more. Inside the concept store, you can also discover and book experiences: excursions, outdoor activities, and encounters with the local culture designed for those who wish to experience Calabria in an authentic way — with curious eyes and a light spirit.